Helping companies move faster, expand smarter, and execute with clarity

I help SaaS, tax, and compliance teams reduce friction, open new markets, and build momentum. With more than twenty-five years across global indirect tax, VAT, FDA, import/export, and product leadership, I combine deep regulatory knowledge with practical execution.

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  • Product and compliance leadership

  • Market and revenue expansion

  • Execution and team alignment

Worldmap

Microsoft |

Tractor Supply |

Home Depot |

Intuit |

L'Oreal |

Shopify |

Crocs |

Fastenal |

Atlassian |

Attachmate |

DocuSign |

JCI |

Alstom |

CAT |

Cendant Mobility |

BP |

Digital River |

Getty Images |

KLA |

Expeditors |

Cisco |

UTC |

NuSkin |

General Motors |

Nokia |

Univar |

Microsoft | Tractor Supply | Home Depot | Intuit | L'Oreal | Shopify | Crocs | Fastenal | Atlassian | Attachmate | DocuSign | JCI | Alstom | CAT | Cendant Mobility | BP | Digital River | Getty Images | KLA | Expeditors | Cisco | UTC | NuSkin | General Motors | Nokia | Univar |

Worked with…

How I work

I’ve led teams and built products at major tax technology companies and advisory firms. I’ve supported projects for brands like Home Depot, Tractor Supply, and Microsoft. Along the way, I’ve reset teams that lost momentum, rebuilt roadmaps, opened new sales channels, shaped alliance strategies, and guided multi-country VAT and reporting expansions.

Here’s how I typically work.

Fractional leadership

I lead engagements directly.
You get senior-level execution without the cost of a full-time executive. I step in quickly, set direction, and remove noise so teams can move again.

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Alliances

We build alliances that matter.
Partners only work when there’s a real value story and a repeatable motion. I design ecosystems, define offers, build the co-sell paths, and help activate everything.

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Change management

We bring structure to change.
My playbooks simplify decision-making, fix broken processes, and re-establish predictable delivery. Teams leave with clear ownership and a steady rhythm.

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Tax Compliance

I create global solutions.
Global VAT guidance, e-invoicing readiness, FDA and import rules, and cross-border operating models that reduce friction and unlock growth.

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Ready to move faster?
Let’s talk about your goals and see if we’re a fit.

Market expansion

I open new revenue routes.
I help companies enter regions they haven’t touched before. US, EU, UK, cross-border VAT, FDA and import/export, digital reporting, e-invoicing. We combine regulatory strategy with market opportunity so expansion becomes a path, not a risk.

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AI efficiency

I train teams to use AI effectively.
ChatGPT, Claude, Microsoft 365, Google Gemini, Lovable. I turn these tools into real workflows that make teams faster, clearer, and more productive.

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Our
vision and approach

Our vision
Enable companies to scale with confidence by combining deep tax and compliance expertise with modern product leadership and AI-driven execution. I help organizations remove friction, enter new markets, and operate with clarity.

How I work
I lead engagements directly and move fast. I simplify decisions, strengthen cross-functional alignment, and apply AI to accelerate workflows across product, tax, compliance, and operations. My approach blends global indirect tax experience, SaaS leadership, and AI-enabled processes to deliver measurable progress — not long presentations.

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Abstract sculpture with flowing, curving white and beige ribbons on a light background.
Erik van der Hoeven. President and lead consultant with Batavia Solutions, Inc.

Innovative Leader Driving Transformative, AI-Enabled Growth.

Driving modern, AI-powered growth across tax, compliance, and SaaS operations

I help organizations upgrade how they work by replacing outdated processes with smarter, faster, and more scalable systems. With a background across indirect tax automation, VAT strategy, FDA/import requirements, alliance development, and SaaS product leadership, I understand how to guide teams through complex change.

I bring an execution-focused operating model that leverages AI, automation, and proven leadership practices. The result: clarity in direction, speed in delivery, and teams that operate with confidence. Companies work with me when they need a leader who can shape strategy, align teams, and drive real, sustainable outcomes.

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